WEB PUSH NOTIFICATIONS

What are web push notifications?

  • Web-push is a relatively new web standard that enables servers to push notifications to visitors of a website
  • Most modern web browsers have implemented the web-push standard, allowing for its wide scale usage
  • Website visitors have to opt-in through an ‘Allow’ action in web browsers to receive push notifications from the website's server
  • Visitors have to use browser specific settings to turn on-off push notifications

Why add push notifications to your website?

  • Web-push enables website developers/owners to proactivity communicate with opted-in visitors
  • Notification messages sent via push are displayed visibly via pop-ups and in native notification drawers, even when the visitor is not on the website
  • Businesses can use web-push to communicate important alerts and updates to visitors & customers
  • Businesses can send targeted timely promotions and offers to opted-in visitors

Why use Peak Engage notification service?

Delivery of notifications

Common Solutions Peak Engage Notifications
Notifications are delivered to users who are online at the time the web-push is sent. No guarantee that users will receive all pushes sent when they are offline or notifications are muted The SaaS platform will guarantee that users see the notification in realtime when online or all notifications delivered to them whenever they come online
Notifications are viewable only in platform specific notification manager lists for a limited time A Notification Inbox is provided for users on the website's home page to review and manage all notifications

Personalization

Common Solutions Peak Engage Notifications
Don't allow for any personalization, resulting in blanket push of all notifications to all users Allow businesses to configure categories for notifications that are available for users as preference settings, to control the type of notifications they want to receive
Lack of personalization results in poor and spam-like experience for users, which then results in users completely blocking notifications from the website Notifications are targeted and only send to users who their opt-in via preferences, leading to an overall better experience for both business and users

UX for notification opt-in

Common Solutions Peak Engage Notifications
Most solutions use the default opt-in flow and UX for getting visitor permission for notifications, which is unfriendly resulting in low opt-in Provides visitors a friendly and contextual opt-in flow & UX to enable notifications, resulting a significantly higher opt-in rate
No context is explained to visitors why they should opt-in, resulting in a majority of visitors ‘Blocking’ notification from the site permanently A configurable UX of the service allows businesses to make the case to visitors on why they should opt-in to receive notifications from the website with or without push

Location-based notifications

Common Solutions Peak Engage Notifications
Don't provide any support for location aware notifications ‘Preferences’ allows users to opt-in by allowing their browser to share their location data with the business
No ability to send just in time offers and deals to users in proximity Businesses can send out timely push notifications and offers to users in proximity